Cookie Policy

How we use cookies and similar technologies.

Table of Contents

Last Updated

Last Updated: 2025, May 10

Scope of This Policy

This Cookie Policy explains how SFERAL ("we", "our", or "us") uses cookies and similar technologies on the Sferal.ai platform. This policy is provided in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR").

Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work, enhance functionality, personalize content, analyze traffic, and support marketing activities including retargeting.

Categories of Cookies Used

We use the following categories of cookies:

  • Strictly Necessary Cookies – required for core functionality and cannot be disabled.
  • Functionality Cookies – remember user preferences (e.g., language settings).
  • Analytics and Performance Cookies – collect information to improve the platform's performance.
  • Marketing and Retargeting Cookies – used to deliver relevant advertisements and measure campaign effectiveness.
  • Third-Party Cookies – set by services integrated into the platform (e.g., chat tools, analytics).

Cookies Used on Sferal.ai

Below is a list of the cookies we use, as of the date of this policy:

  • Duration: 2 years
  • Domain: .sferal.ai
  • Purpose: Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier.
  • Duration: 2 years
  • Domain: .sferal.ai
  • Purpose: Google Analytics cookie for session management and counting pageviews.
  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: Hotjar cookie to persist a unique Hotjar user ID, enabling the attribution of data from repeat visits to the same user.
  • Duration: 30 minutes
  • Domain: .sferal.ai
  • Purpose: Hotjar session cookie containing data about the current session to properly attribute user behavior.
  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: PostHog analytics cookie for user tracking and behavior analysis on the website.
  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: RudderStack analytics cookie that stores an anonymous identifier for the user.

rl_page_init_referrer

  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: Stores the initial referring page that brought the user to the website.

rl_page_init_referring_domain

  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: Stores the initial referring domain that brought the user to the website.
  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: Stores session information for RudderStack analytics.
  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: Stores user traits or properties for RudderStack analytics.
  • Duration: 1 year
  • Domain: .sferal.ai
  • Purpose: Stores the user ID for RudderStack analytics, enabling tracking of user behavior across sessions.
  • Duration: 1 year
  • Domain: app.sferal.ai
  • Purpose: Used for internationalization (i18n) to remember the user’s selected language preference (e.g., en-US).
  • Duration: 9 months
  • Domain: .sferal.ai
  • Purpose: Used by Intercom chat service to identify the device being used across visits.
  • Duration: 7 days
  • Domain: .sferal.ai
  • Purpose: Maintains conversation history during a browser session, allowing continued conversations with customer support.
  • Duration: Until browser closes
  • Domain: auth.sferal.ai
  • Purpose: Keycloak authentication session identifier that maintains the user’s authenticated session.
  • Duration: 1 year
  • Domain: auth.sferal.ai
  • Purpose: Keycloak session hash used to verify session integrity.
  • Duration: Until browser closes
  • Domain: auth.sferal.ai
  • Purpose: Used by Keycloak to restore the authentication session after redirect.
  • Duration: Until browser closes
  • Domain: auth.sferal.ai
  • Purpose: Stores the user’s preferred language for the Keycloak authentication interface.
  • Duration: 1 year
  • Domain: sferal.ai
  • Purpose: Cross-Site Request Forgery (CSRF) protection token that helps prevent CSRF attacks.
  • Duration: 1 year
  • Domain: sferal.ai
  • Purpose: Maintains the user’s session state on the sferal.ai platform.
  • Duration: Approximately 11 months
  • Domain: sferal.ai
  • Purpose: Stores the user’s cookie consent preferences and the timestamp for when consent was given.

For strictly necessary cookies, the legal basis is our legitimate interest in delivering the core functionality of the Platform.

For all other cookies (e.g., analytics, functionality, marketing), we rely on your prior consent, which is obtained through the cookie banner shown on first access. You may withdraw your consent at any time by changing your cookie preferences.

Managing Your Cookie Preferences

You can control and manage cookies through:

  • The cookie consent banner available when accessing our platform.
  • Your browser settings (to block or delete cookies).
  • Opt-out tools provided by third-party services (e.g., Google Analytics opt-out).

How to Manage Cookies in Popular Browsers:

Google Chrome: https://support.google.com/chrome/answer/95647

Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox

Apple Safari: https://support.apple.com/en-us/HT201265

Microsoft Edge: https://support.microsoft.com/en-us/help/4027947

Opera: https://help.opera.com/en/latest/web-preferences/

Please note that disabling some cookies may affect your experience on the Platform.

Use of Cookies for Retargeting and Profiling

Some of the marketing cookies we use may be employed to deliver retargeted advertising based on your browsing behavior, preferences, or interactions with our platform. These cookies may be associated with profiling or automated decision-making processes conducted by us or by third-party advertising partners.

Categories of data used: We may use data such as the pages you visit, the time spent on specific sections of the platform, your geographical location (if shared), your browser and device type, and previous interactions (e.g., clicks on specific features or content).

Relevance of these categories: These data categories help us understand your interests and preferences, enabling us to display ads or content that is more relevant to you.

How profiles are built: Profiles are generated by assigning labels based on your observed behavior. For example, if you frequently visit a section related to automation features, you may be profiled as interested in AI automation tools. These profiles may be derived from aggregate statistics or behavioral segments developed through tracking technologies.

Use of the profile in decision-making: The profile determines the type of ads or content you may see on our site or on third-party platforms. For instance, you may receive promotional banners for specific services you showed interest in or be excluded from campaigns not matching your profile.

Impact on you: While these decisions do not have legal or similarly significant effects, they may influence the content and marketing messages presented to you. You have the right to opt out of profiling for direct marketing purposes at any time, using the cookie banner or by contacting us.

Changes to This Policy

We may update this Cookie Policy periodically. Updates will be published on this page with a new "Last Updated" date. We encourage users to review this policy regularly.

Contact Us

If you have any questions or concerns regarding our use of cookies, please contact:

Email: [email protected]